Sumit Deshmukh
Updated Jul 19, 2026
I build products and lead product teams. I'm currently open to product leadership roles.
I joined Affable as its first product hire, built its AI creator search, creator CRM, and integrated workflows, and drove the company through its acquisition by Bazaarvoice in 2023. At Bazaarvoice I led the Creator Marketing portfolio — two PMs, four designers, and four engineering teams — and shipped integrated sampling and the company's first creator payments platform.
I also build and ship my own products — I design them, write the specs and test plans, and direct AI agents through the engineering. Some of them are here.
Selected outcomes
First product hire at Affable
Built the product function from scratch, leading to its acquisition by Bazaarvoice.
Built Bazaarvoice's creator payments platform
From fund transfers to taxes, establishing the company as a money-mover.
Experience across consumer apps and B2B SaaS
Consumer products serving 50M+ users, plus B2B creator platforms.
Impact in numbers
- 3B+
- monthly impressions Creator + Influenster Campaigns
- 10M+
- creators indexed AI Creator Search
- 2.7×
- ARR growth Affable
Selected Work
- AI Creator Search Natural-language creator discovery across an index of six million creators.
- Creator Payments Bazaarvoice's first creator payments platform: strategy, build-versus-buy call, and the build itself.
- Decoder A dictionary for the language of AI: a web app and Chrome extension that underlines AI terms on any page.
— in Mumbai, India