Journey

Senior Manager, Product · Creator Marketing

Led the Creator Marketing product team on Vibe, Bazaarvoice's Content & Creators engine.

• Built Bazaarvoice's first Payments platform, establishing the company as a money-mover; it addressed 28% of previously lost Affable deals
• Architected Integrated Sampling, unifying consumer, ambassador, and creator supply into a single enterprise offering
• Led Creator Search, the natural-language creator discovery engine used across every enterprise client, and built the evaluation framework behind its quality: demographic model accuracy from 72% to 93%, latency down 68%
• Shipped a creator brand-safety score on the GARM framework, reading image, video, and caption to flag risk at the point of discovery

Associate Director, Product · First product hire

Built the product function from scratch and owned strategy and roadmap from early-stage SaaS through the 2023 Bazaarvoice acquisition. Affable now powers Bazaarvoice's integrated content sourcing capabilities.

• Built the AI-driven creator discovery and campaigns platform: semantic, visual, and lookalike search across a 6M+ creator index, end-to-end campaigns, and a commerce attribution stack
• Expanded the product from creator discovery to end-to-end creator management: creator CRM, native email outreach, and Shopify and Magento integrations
• Grew the business roughly 2.7x through to acquisition
• Hired and coached the product team of seven, PMs and designers

Product Manager, BMS Stream

Led product for BMS Stream, BookMyShow's transactional video-on-demand service, launched during the pandemic and scaled into a primary revenue driver. Owned discovery, checkout, and streaming across web, mobile, and TV.

Product Manager

• Built Testbook's video courses and the CMS behind them from scratch; the courses became the company's flagship product, driving over 40% of monthly revenue within nine months
• Led the move from product-based pricing to time-based subscriptions with TB Pass, scaling it across 100+ exams and tripling revenue while making the experience simpler for users

Co-founder

Co-founded Incent Social, a shoppable-UGC content-marketing SaaS used by 150+ ecommerce stores, incubated and seed-funded at IIT Gandhinagar.

Associate

Associate at ZoomRx, a healthcare consulting firm, sizing market impact and forecasting prescription behaviour for pharma clients.

B.Tech, Mechanical Engineering